0 SEO Basics

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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than directional or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. Since only 3% of internet users go past the first page of a search result, it is vital for your website to be on page one to yield significant organic traffic. What determines the ranking of an internet search?

When a search is initiated, the search engine looks for the web page with the most relevant content that matches the search. An algorithm calculates many on-site (the way the website is built) and off-site (everything outside of the website) variables to determine the relevancy and ranking of the search. About half of the calculation is determined by how the website is built. A website may look great to people, but a search engine sees information on the back end that people never view. If this information is missing, your website will never rank very high.

Your business social media pages with consistent, accurate information is important for SEO. The number of backlinks, other web pages linking back to your website, claiming your Google business page, five star Google reviews are minimum requirements for SEO. Search Engine Optimization is specific to geography and search terms.

Your website may rank number one for a search term in your town. But in the town down the road, the exact search could list your website on page three. When a business relocates, it can often lead to conflicting information that confuses the search engines. This usually results in a much lower ranking. Bad information can be corrected by a listing service that continually sends out the correct information to the major directories, search engines, and aggregators. Contact your representative if you are having issues with inconsistent information on the internet.

Businesses can spend much money on advanced SEO services. Often a six-month contract is required starting at $500 a month. Cost is based on the number of cities targeted and the search terms included in the SEO. Sometimes the fine print in these contracts will allow substitutions search terms to replace the ones requested by the client. Often the most popular search terms are not available because they are deemed “too competitive”. A baseline report is offered to the client so the ranking progress can be documented over time. Unfortunately for the customer, the most progress is made on search terms that potential customers rarely use. This results in minimal increased traffic to the website. It also takes months before results start improving.

There is real value to a website being built properly and for the basic off-site requirements being completed. Search Engine Marketing (SEM) gets results immediately in any targeted area with unlimited search terms. SEO takes months to start working, is limited to a geographic area, is limited to the number of search terms, requires a multi-month contract, and is very costly. Contact Dollar a Day Websites & Marketing at 769-798-6761 or visit the website at if you want more information.


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